The Core Values that are at the heart of TPBC.
The Core Values that are at the heart of TPBC.
Five Hawaiian words that pay homage to the heritage of TPBC’s history and inform who we are.
Mahalo
Mahalo means thank you, and in that same vein, TPBC feels deep gratitude for all the opportunities that cross its path, while also appreciating their differences. As professional advisors, one deals with people from all walks of life, with differing beliefs, opinions, and priorities. As such, there is an endless array of opportunities to express Mahalo.
Aloha
Aloha means many things, most commonly, hello and goodbye. TPBC prefers to see the meaning of Aloha as how one interacts with others. It defines how people seek to live and work, with love, care and respect. Caring for others also means to listen, and share with them openly, willingly, and with hope. At TPBC, we understand that people and their opinions are neither better or worse, but simply different.
Ohana
Ohana means family. This is seen as a guide for welcoming everyone in the same manner as one welcomes family members. With the Ohana spirit, there comes about a kindness, forthrightness and a directness. At TPBC, that spirit also drives an accountability to tell people things they may not want to hear, always with the intent on helping them satisfy their desired outcomes. Being truly committed to all people that TPBC interacts with, means welcoming them in the Ohana spirit or, in other words, like family.
Pono
Pono means to do the right thing. It means to live with righteousness—to do the right things for the right reasons. By seeking to live one’s life with pono, with good intentions, one’s plans and actions will reflect that desire.
Imua
Imua means always moving forward with purpose and strength — to keep learning and growing. In adopting Imua, one becomes more skilled, compassionate, and valuable to clients as well as other people with whom one interacts. Putting Imua into daily life means leaving complacency behind. It requires added perseverance, motivation, and courage to change the way things are.
